I presume you’ve all seen these strange boxes adorning public places (most mainstream cinemas, some shopping centres) that allow you to purchase movies and other bits and pieces?

Basically they’re a vending machine containing DVDs and Blu-Rays (games coming soon apparently). There’s a touch screen, a chip/pin unit and a slot where your order is dispensed.
Last night I used one for the first time, we’d just been to see Alice in Wonderland and we were waiting for the girls to come back from the ladies room. I’ve looked at the machines before but the prices have always been slightly off vs online retailer prices. I noticed that they were selling Michael Jackson’s This Is It for £14.99 – I knew this was retailing for more than that online, I double checked and Amazon were selling it for £15.93 so I bought it.
With Disney being in the news the last few weeks in regards to reducing the amount of exclusivity time that cinemas have over film releases (Alice in Wonderland is coming out on DVD/Blu-Ray in 3 months time) I think these vending machines will really start to come into their own.
There is still rather a lot of debate about whether or not Hi-Def media is going to become the format of the future or whether digital downloads will win out – we all know which medium Microsoft is putting their weight behind. As much as I like the convenience of digital storage theres nothing quite like physically owning the media, being able to physically put it into a player, storing it in a box, knowing you own it. Digital rights Management is still all over the place, legitimate purchasers of PC Games are caused more inconveience by the copy-protection systems than the people who download them illegally from the Internet.
The future as I see it will involve a vending machine such as the POP247 box, located just by the exit of the cinema. You go to see a film on opening night, when you come out, you buy the Blu-Ray/DVD, you own it to watch at home at your convenience.
With a trip to the cinema these days for 4 people costing an absolute fortune (3D showing, VIP seats was £43) plus your drinks/snacks its just something you can’t do every week. It’s also something you don’t repeat for any old movie – unless its very, very good. Last film I saw multiple times was The Dark Knight. I think I saw it three times in total, twice at the cinema, once at the IMAX. One of my all time favorite films.
The cinemas are worried about losing revenue – surely they get some sort of comission from these vending machines anyway – if you locate them somewhere only customers who have seen the film can use them, it cuts down on any Joe Public being able to come in and buy the film unless they’ve seen it at the cinema. It would cut down on piracy, in a lot of cases eliminating it completely. You’ll never stop the piracy of people who simply refuse to pay for things, but other people who have already been to see a film at the cinema and simply can’t afford to take the kids to see the film again might download a film as a stop gap until the DVD/Blu-Ray comes out.
You wouldn’t even need to do it through the vending machine, the cinemas themselves could secure exclusive rights to sell the DVDs/Blu-Rays and add an optional premium onto the ticket price for purchase of the media to take home.
I’m all for seeing certain films at the cinema, the big screen, the sound system, 3D. I do feel burned though if I go to see a movie that I feel is rubbish. £9 each for a basic 3D movie ticket is a little insane. I think its close to £7 for a normal non-3D showing of a film. I remember going for less than £3, and it wasn’t all that long ago.
I feel like I’ve rambled a little bit and this is probably non-sensical. To sum up – give us the ability to purchase films on Blu-Ray from cinemas on release day, after watching the movie at £10 a ticket I want the ability to watch this at home again as many times as I like. It’s the future, and this is a prediction. I think this will be in place by 2012.